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Three Cheers Pubs bring clean water to Madagascar

This Christmas, Three Cheers Pub Co is fundraising to pay for a tap stand for a community in Central Madagascar. Madagascar is currently experiencing the world’s first climate change triggered famine because of the ongoing drought and needs urgent help.

From 1st – 31st December, Three Cheers Pub Co are kindly asking their customers to donate £1 on the bottom of every bill. Their aim is to raise £7,500 which will provide the essential tap. The project will be run by the amazing charity : water whose purpose is to provide safe and clean drinking water worldwide. 

One hundred per cent of funds raised will go direct to Madagascar meaning every £1 donation will generate 1,400 litres of clean water. This equates to more than two weeks’ worth of clean water for a family.

This is the second time Three Cheers Pub Co have worked with charity : water. In 2019, pub customers raised a huge £7,535 which rehabilitated a handpump and well in Biseke, Uganda. Buoyed by the generosity of their customers and impact of the project, and knowing 785 million people currently lack access to clean water, Three Cheers knew they had to do more.

Tom Peake, co-owner and founder of Three Cheers Pub Co said: “We take safe, clean water for granted in the UK. We’ve witnessed, through our previous project, how truly life changing it is when a charity : water project arrives in a community where clean water has never previously been available. The famine in Madagascar isn’t getting the attention it deserves. These people are in desperate need and we wanted to help make a difference. We were positive our generous customers would too”.


HEALTH: Diseases from dirty water kill more people every year than all forms of violence, including war. Access to clean water can save around 16,000 lives every week. 

EDUCATION: Clean water keeps kids in school. Less time collecting water means more time in class. 

FEMALE EMPOWERMENT: When a community gets water, women and girls get their lives back. In Africa alone, women spend 40 billion hours a year walking for water.

charity : water started in 2006 with the aim to bring clean and safe drinking water to every person on the planet. Today, with our help, they fund 13.1 million people across 27 countries focussing on providing rural communities with their first access to clean water. 

To donate, customers must simply accept the option when they receive their bill.